I recently bought a mac after much resistance over the past 10 years. However, I realized during this process that they have kick-ass copywriting which was partly responsible for my decision to finally take the plunge.
I decided to think about why it's so good and came down to two things:
As an engineer, I've definitely had to learn to think differently so I can write better copy and these two things make any copy effective.
I wrote a more in-depth article here if you wanna read more!