What are the benefits of having multiple pages versus a one-pager?
Afternoon everyone! 👋
I've been building our marketing website which initially started as a one-pager, e.g. Features, FAQ, Pricing all on one page.
I've since been building out individual FAQ, Pricing & Feature pages which contain more information - I still have some of this information on the homepage, but the individual pages are more detailed.
Is it better for SEO to have dedicated pages? My gut says yes, but in practice I have no idea.
Thanks 🙏
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Google wants a clear keyword to rank your site for. To make this keyword clear, each page should be targeted towards a keyword that you want to rank for. The headline, text and internal links should all include that keyword. Only having one page ranking for all your target keywords will make it hard for Google to determine what the page is actually about. Also, having a site full of pages with high quality content will hopefully make Google consider the site an authority within it’s subject and even rank new pages on the first page.
Great to know, thank you!
The benefit having multiple page is you can put retargeting pixel in specific page. For example, you can put facebook retargeting pixel in pricing page, with assumption visitor who checked your pricing page is more serious customer, then you can retarget them using facebook ads.
This makes sense, thank you for the advice. :)
In your ads, you can offer promo codes or discount when retargeting.
I guess it depends how simple or easy to explain your product is? Most sites have a landing page, and then break down different pages by target audience, or product feature.
For Bolt, I think the concept is really simple, but powerful, and you should just focus on getting users to try it early as possible!
I recall hearing about your product before, and signing up for the waitlist, and yet to hear anything - I think it's powerful to give early adopters updates, and make them feel part of the journey. So without the updates, you start to lost my interest.
Thanks for the reply! Agreed about getting the product out of the gate ASAP. For us personally, I'm finalising the UX/UI of marketing pages as the app is undergoing final testing, so it's not affecting the actual launch. I'm just pretty curious about the SEO impact. Definitely not an SEO expert!
I think I started posting about Bolt on IndieHackers approx. 3 weeks ago, so it probably is about time for an update. Don't want to annoy people with emails - what do you think is the sweet spot for how often startups should update subscribers pre-launch?