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What are *your* favourite questions to ask on a sales call?

Recently I had a few founders reach out with basically the same challenge:

I'm getting people to accept sales calls. But they don't convert to becoming a customer... even when they sound excited on the phone !

This problem normally comes down to you not knowing enough a

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    What have you tried before? Why didn't that work out?

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      Awesome question! Can't believe I forgot it!

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    How do you measure success / what does success look like for you?

    Btw, thanks for making this. Great timing, too, as May will be a sales heavy month for me.

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