How do you make your web metrics actionable? How deeply do you dig into them?
When you look at Google Analytics or another platform to see how your site is performing, is there just a shrug and a "oh, cool," or is there a process around analytics that you've built to optimize your site/app?
Here are some basic ones that come to mind:
Language Analysis
Rare Elements & Pages Analysis
-- e.g.: 4/30 users saw it but 100% of them signed up
Time & Effort Analysis For Tasks
-- Generic: sign up, reset password, log in, $ subscribe,
-- Custom: fill out body stats form, select interior design combination
-- Interaction complexity: # of clicks it took
-- Cognitive complexity: # of unnecessary surfaces and unused features they saw
Repeat Task Analysis
This is awesome detail - thanks for sharing! This helps a lot.
I am curious: how do you measure satisfaction and cognitive complexity?
yes. for example:
You seem very focused on bringing traffic: how about optimizing your pages to maintain traffic, increase satisfaction and maximize conversion?
traffic acquisition is one part of my seo strategy.
The other part involves traffic engagement. So I optimize for session duration, bounce rate, etc with my on-page seo strategy. For example, i analyze the individual bounce rate of each external facing link on a popular page and then remove those external links to bring the aggregate bounce rate of the page down.
Then of course, I have to convert that traffic. That's another story.
Beyond session duration: would you be interested to measure your users' emotional experience? Or how your user spent the 30 seconds on your page: was he/she very interested, skipping your content, bored?
All that gets tracked as well if its a business priority to measure. Basically, I'll track anything I need to.
and how do you measure emotions?
sentiment analysis
which tools do you use to analyse sentiment?
I use Hotjar to measure our Net Promoter Score. It's an easy and free way to get that data. You can also use delighted.com to measure "user satisfaction" from your email campaigns.
[editted] sure, I will DM you
would you like to try Emaww?
Mostly R.