I used to think that free plans were unnecessary, but as I felt the power of word-of-mouth, I started leaning more towards giving away software for free. We launched a free plan with low limits at HockeyStack Analytics even though we targeted larger SaaS businesses. We later expanded the free plan to higher limits. Now we are thinking of starting a very generous startup program and even giving away 1-year free subscriptions to some of the larger businesses we are targeting.
Do you think this is a viable approach or am I missing something here? It seems like a relatively low-cost way of getting traction, but similar companies in our space are going the "contact sales"-only approach.