May 20, 2019

What do you think of my email newsletter signup page?

Connor Leech @connor11528

Hey friends

I made a signup form for a weekly newsletter I've been sending out.

You can opt into the form by inputting your first name, last name and email address. The other way you can join is by filling out the candidate application form on Employbl dot com.

https://mailchi.mp/ce93fca31eee/employbl-candidate-newsletter

Is it clear what this signup form is all about? Would it be more helpful to have the form on employbl dot com slash newsletter?

  1. 3

    Nice job getting something out into the world. I think it's a start, but I would consider a few tweaks:

    1. I don't love misspelled company names. When I read the headline I thought you had a typo (Employbl). Plus, you have to spell them everytime you say them at a conference or on a podcast. I'd consider changing it.

    I send emails out two or three times a month with new job listings, recent blog posts and new features for job hunting tools.

    "Recent blog posts and new features for job hunting tools" => I question if anyone cares about these.

    Rather than blog posts, could you say "Up to the minute news about changes in the tech job scene."

    And I might kill the "new features" piece altogether unless you can perhaps provide an example that makes me think "Oh, hell yes I want that!"

    Learn about the Bay Area tech startup industry and how to grow your career.

    I would get more specific. What can they learn about the Bay Area scene and how will it help them grow their career?

    Also, why are you the person to teach them this? You don't have identifying info on this so people will have a tough time believing you're an expert. Maybe a "why we're the experts" bit, or even "who we are" that gives specific points about why you have info that few others have.

    A headshot or some other identifying info would be good. And if you have any testimonials (social proof), even 1, put it here.

    This is a landing page I recently had designed. I know you're not going to pay for a designer and your goal is different than mine is (email opt-in vs. selling a book), but look at the elements on this page: https://startupbook.net/

    • Headline
    • Who Should Read This + Why is This Relevant
    • Testimonials
    • About me + image of me
    • Call to Action

    Those are the building blocks of a good landing page. You don't need all of them, especially at this stage. But the more you can pack in, typically the better off you are.

    Every word on the page should focus on evoking curiosity or building trust.

    Unsubscribe anytime.

    This is good, I would leave it in (f you can move it down below the form it works there, too)

    I don't share your info with anyone.

    Not technically true. You are sharing their info with MailChimp. Maybe re-word this or take it out.

    1. Consider removing last name. Not sure you need it, and it should improve your conversion rate a bit.

    Good luck!

    1. 1

      This is amazing feedback thank you @robwalling

      It's made me consider why I'm doing this newsletter. I definitely want to provide value regularly for candidates.

      Employbl is a marketplace for employers and candidates. Would like to have mailing list for them as well. That could have great candidates that recently signed up for Employbl.

      I'll ping you when I get /candidates, /employers and /newsletter up and running. I really like those bullets and the landing page format you shared

  2. 2

    Instead of saying "Employbl newsletter for candidates in the Bay Area" , I would shorten it to something like "Get hired in SF-Bay Area" , and then in the next paragraph explain that Employbl ...etc.

  3. 2

    It is pretty good. You could add some examples of the kinds of content you send out.

  4. 2

    The headline: "Employbl newsletter for candidates in the Bay Area"

    Candidates for what? Why should I sign up? Who should sign up? I think the headline could be a lot snappier, telling them the value of your newsletter and why it's a must to sign up for.

    Hosting it on your own domain will give flexibility over design and you can perhaps even link to previous newsletters.