What does “launching” a startup really mean anyways 🚀

Hello, fellow Indie Hackers! I stumbled upon this website and the whole concept of building in public in the past year and I'm fascinated. I finally found a community that shares my entrepreneurial mindset and I'm loving it!

I'm thinking of taking on the "12 startups in 12 months" challenge but have some questions.

At first glance, I was thinking...

How can you grow a startup when you have to keep shifting your focus on what you will create the next month? Isn't that counterintuitive?

Coming from a marketing/design background, it made no sense to me.

Then I realized...

I kept reading your posts, bookmarked fellow IH blogs, and followed IH Twitter accounts. The smoke started to clear and it began making more sense.

The idea is to stop thinking and just start doing. Put your ideas out there. Force yourself to take chances and risks.

What qualifies as successfully launching a startup"?

But I still have questions on what it actually means to launch a startup.

  1. Does launching mean having market ready product?
  2. Can it be a prototype?
  3. Does it have to be ready to take payments?

How do you measure if you successfully launched a startup? Let me know in the comments!

  1. 2

    Launching just means making something public and telling someone about it, imo. Launch quickly and multiple times.

    1. 1

      Yeah, I think that's a fair statement!

  2. 1

    Does it have to be ready to take payments?

    I don't think so. I even think it's easier to launch for free and see if there's an audience.
    After that, it will be time to set up a monetization system.

    I don't think that's a rule and I'm sure that many will disagree with me, but in the idea of launching your product quickly, not having a payment system allows you to have something simpler to manage, and therefore to focus on the features of the product rather than on how to sell it.

    1. 1

      True! I think the most important thing is just to put it out there. I come from a UX/UI background where you qualify your idea by research and interviews first. Then once you qualify the need, you build and launch.

      The idea of building in public without doing user research first is different but equally valuable. It's a lot quicker and I think there's a lot of pros to saving time in the research part.

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