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What is a common value for cost per free registration?

Hey,

I am making a business plan and I am at the point where I am calculating the ad spend. I am offering a free registration on the web to use our community plattform, so users can interact with each other, there are no hidden fees or something that can bother them. I would like to know what your experiences in conversion-values (in percentage maybe) for that type of business are.

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