What is a healthy open rate for a newsletter in early days?
Hi All,
I started my newsletter last month and share a curated list of product management articles daily. I share articles that can be read in 15-20 min, the goal being to develop a daily habit of learning.
I got an initial set of subscribers (approaching 100 subscribers) and have been posting daily. I wanted to understand from the community here what a good open rate for a newsletter is in the initial days? I am seeing ~35-40% open rates daily - is that good or can be be better?
My newsletter: dailypm.substack.com
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Interestingly enough our open rate is dropping the more subscribers we get 😅 we started out with around 40 to 45% for the first 200 subscribers, but we’re approaching the 500 subscribers now and our open rate is significantly lower. I believe more in the range of 30%.
So your open rates are great, consider pruning subscribers who are no longer opening your emails. We’re looking at unsubscribing everyone who hasn’t read an email in 3 months
Keeping a healthy open rate helps with deliverability I read. Less people who will mark your email as spam and maybe the open rate helps services like Gmail assess whether you should end up in inboxes or Newsletter folders
This is really helpful advice, and glad to hear I am in the ballpark range. Will mentally prepare myself for lower open rates as I grow :D
That is great IMO. Always can be better, but as you mature it will likely come down to the 10% range on far less frequent communication. Inboxes are crowded. If you get 40% of people opening, focus on the next step in the journey. Your subject lines and sender cred are working :)
Thanks a lot - this was really reassuring to know. I will focus on growing this further