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What is the most expensive course/ebook/subscription you’ve purchased and why?

What is the most expensive course/ebook/subscription you’ve purchased and why?

I just launched my first solo course (well, preorders, and I’ve done other courses but usually with others) and during this process I was shocked at how expensive some of the competitors in the same “Medium Writing Course” space were.

It made me start wondering about relativity high priced digital products.

I think the most I’ve paid for any one off product was about $200 and that was very rare and because I wanted to support the founder who I personally knew and was a small IH type.

Maybe 4-5 times have I ever paid over $100 for a product or even the first payment for a service.

So I was just curious—what’s the most you’ve spent on a digital product (excluding software purchases from large companies ) and why?

  1. 1

    For me, I've spent a few hundred on a couple of copywriting courses. Paul Jarvis' Creative Class was a good one that I feel was a decent investment.

    Your Medium course brings to mind one of your competitors, Sinem Gunel. She's killing it on the platform, and it's well-deserved, because she's a consistently good writer and seemingly a very nice person. But her Medium Writing Academy is $397 and that concerns me. For that price she's almost guaranteeing success, and as a Medium writer myself I know that success is FAR from nailed-on. You are at the mercy of chance and algorithms, even if you do everything right. I made $800 on one featured article and since then it's been a couple of dollars per piece. There must be thousands out there slogging away for no return.

    I personally don't think there's much to learn in terms of hacks and strategies - I'm sure you might disagree - but the key to getting going on Medium is writing great stuff that people want to read (sometimes not necessarily stuff they SHOULD read, but that's a different story...), every day, for a few months, and see where it takes you. There's only a small amount of people who can really keep up that kind of output. And then there's an even smaller amount who will definitively make back more than $397.

    Can I make a suggestion? Your course might benefit from a better title than just 'medium course'. What's the end result you want students to have? Better writing? Making money on the partner program? Consistency? Building followings? What do you know that they don't? I think you'll have to be a bit more persuasive with the copy if you want to justify an investment from your audience.

    ---

    After writing that I've just looked you up, I thought I recognised the name. You have a lot more authority in the space than the Gumroad page suggests! Good luck :-)

  2. 1

    The most expensive subscriptions I purchased are Squarespace Business (€17/month) and Leanpub (lifetime plan at $249).

    I got the first because it's the site builder that better fits my needs. The latter is a self-publishing platform for works in progress, which I plan to use for a long time for all my ebooks.

  3. 1

    MecLabs conversion rate optimization course. Was really good, since these guys did thousands of experiments to arrive to the conclusions.

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