What is the use of interests for Facebook ads?

How do the interests arise?πŸ‘‡πŸ‘‡πŸ‘‡

When a person visits a website or makes an action on Facebook, Facebook tracks your behavior and uses interests to tag you based on these behaviors. When one thousand people are tagged with the same interest, the audience size of this interest is one thousand.πŸ€—

How do interests work in advertising?πŸ‘‡πŸ‘‡πŸ‘‡

When you place an ad on Facebook, you definitely want to show the ad to people who are interested in the product. At this time, interests will work. It can narrow your target users to certain specific groups, such as people who are losing weight.πŸ€—

So, how to find the right interests? you will find the answer here

  1. 1

    I've been looking into Facebook ads lately. Take this with a grain of salt since I'm not running any yet, so have just second hand knowledge.

    But it seems like interest groups on Facebook is the wrong approach. Mostly because Facebook categorizes them wrong:

    • if you hate gaming but make a post about it, Facebook will add you to the "gaming" interest group
    • if you once in your life clicked on "like" on a marvel avengers movie, you will be added to the "sci-fi" interest group

    From what I understand, the best way to use Facebook is to target super broad, have a very clear measurable objective, and then throw money at it until the machine learning algorithm figures out who they should show it to.

    Just my two cents, I'm still learning.

    1. 2

      I'd have thought the Facebook "algo" would be smarter than that but to be honest I'm not surprised.

      It's like when you buy a microwave on amazon and for the next year you're bombarded with "we thought you'd like a microwave" ads and recommendations. You'd think these big companies would be able to be smarter.

      It just shows you how far away we actually are from the robots taking over.

    2. 1

      It's really difficult and complicated to categorize. According to your understanding, which group of people is the most accurate can only be tested by spending a lot of money? Are there any tools that can help us optimize our audience targeting

      1. 1

        From what I'm learning, it's better to target "broad" (so, not even an interest group or age range) and let the machine learning do its thing.

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