What are your thoughts on finding/developing/marketing your “voice” on social media?
Currently I don’t have much of a following so I am not overly concerned and simply try to watch what others respond too. But I would be interested in hearing others’ thoughts on their approach - do you keep it corporate? Go “off brand”? Comment on any of the multitude of controversial landlines out there?
I have the ear of an active community on Twitter, which is where I am most active. (Full disclosure - if it were not for my businesses, I would not be on socials)