What it looks like when you do 0 marketing for 5 months
I'm now publishing some stats publicly on the new sitetoimage.com/open page! Things look pretty sad when you don't do marketing for like 5 months 😋
I took a break from my product for a while to do some freelancing, but now I'm finally circling back to the Indie Hackers world.
Currently my high-level goals are:
- See if I can establish any sort of consistent marketing plan for Site to Image.
- Start working on a new product that builds on top of Site to Image that I think will be more valuable.
Consistency is key, and hopefully my stats can be a good reminder of that to everyone.
Anybody else publishing metrics that we can draw interesting lessons from?
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That's a sad set of graphs!
What were you doing before? Do you plan to restart that and see how you go? Or try some new ideas?
Surprisingly, I'm not sure these stats make me feel that sad. I ignored the product for 5 months, and it languished. Certainly if it thrived during that time I'd be overjoyed, but it didn't, and that's simply reality. Nothing to get myself upset about.
The higher traffic/revenue times you see are from three sources:
Finding ways to start more conversations is where I really want to focus, because it makes it easier to see what problems people are solving and how I can help them do that faster/better/etc., whether its with this product or another one.
I've built a Reddit bot that's watching for conversations I could jump in on and help out, but that hasn't been super fruitful yet. More articles/posts may be the way to start those conversations, but I'm still fuzzy on how exactly I would approach that.
AdWords "worked" but it felt like burning money. If I go back to that I think I'll need a better strategy.
If you've got any additional things to try, or if you see any blindspots I'm currently unaware of, I'd love to hear about them :)