Disclaimer, I'm a software dev who knows little about logo design so my question will probably sound noobish.
SmartElm will be the name of my new big data analytics consultancy and I've been trying to figure out whether the logo should contain some kind of graphics or just text. The name is quite catchy IMHO but the problem is that "elm" is a kind of tree which has nothing to do with data analytics. The reason I went with it was that it's 2 syllables with the word "smart" in it and the .com was still available.
I'll be looking to get someone to design a logo for me. Basically what I'd like to know is that whether I should ask them to do a letters-only logo or try to come up with one with graphics.