What software do you use for email marketing automation?
For the last month, I'm struggling to find a good SaaS solution to set up my automated email campaigns.
The tool should provide:
- Automation workflows with A/B tests support;
- UI editor to create templates;
- REST API to subscribe contacts and trigger events that can be used in automation workflows;
- Reports with all the regular email metrics (like open rates, unsubscribes, and such) per each email in the automation;
- Reports for A/B tests.
Sounds simple, but after exploring the market I found only two solutions that fit my criteria: Sendinblue and ActiveCampaign.
I opted in for Sendinblue because of the cheaper prices and now am regretting it. =(
It turned out they have hidden costs and limited functionalities on the reporting side. On top of that their service went down a week ago and since then I've managed to send 0 emails. Their customer support is playing ping-pong with my tickets already for a week without any prospects of resolving the issue.
I'm wondering if any of you have a similar business case and how did you solve it? I'm doubting between migration to pricy ActiveCampaign and developing my own bicycle on top of AWS SES.
Might be worth taking a look at https://www.zoho.com/marketingautomation/
Zoho fly under the radar for a lot of things, but there tools are normally pretty flexible. The only thing they aren't great at is the UI side of things - I always have to hunt for a particular setting if I want to change things. It's normally there, just not always easy to find.
Thanks for the advice. Will take a look.
I use Mautic
Now building my own (but only a subset of capabilities)
Did you fork Mautic for that purpose (as it seems open source)?
Is I something you are working on just for internal usage purposes or as a product you are planning to sell?
Not using any Mautic source code in my project.
For sale but it is not purpose built for marketing automation, just has some functionality which supports specific use cases.
I deployed it using a docker
I've used lemlist in the past
How was your experience?
I tried lemlist last year. I wanted to like it, but I found it frustrating to use.
Here's a Google Doc I sent to the lemlist team with some of the issues I experienced: https://docs.google.com/document/d/1KEftdD8uJeG9WUvBxTBrT20RLFUvy-k7AP1AH5XZQRM/edit?usp=sharing
Thanks for sharing. It seem you really tried to like it, as you say :)