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What Tools do you use to help with Mobile Growth & Market Analysis?

I haven't spent much time recently using mobile tools to check rankings & keywords for my application - mainly because in the past I would drive myself crazy about where I was ranking instead of just making my app better.

I spent a lot of time in the past checking on competitors & would improve my keywords based on simple research on App Annie. I also still from time to time use manual research searching each app store to see what's ranking for certain keywords & also to check competitors' user reviews for trends.

I also use the Play Dev Console for simple A/B testing & check user acquisition to see what keywords people are finding my app with. Then I can use what I learn there for my iOS app, since Apple only lets you update your app store listing when you publish an update.

How do you perform market analysis to find competitors to your app & improve your app discoverability in either/both app stores?

What tools/websites do you use (ie App Annie, Sensor Tower, Appfigures)? Are there any tools you couldn't live without?

Are there any 3rd party APIs/SDKs you implement directly into your app to help with growth or attribution tracking with deep links? (ie Firebase Dynamic Links, Branch.io, AppsFlyer)

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    Hi @rene,

    How do you do this?

    I also use the Play Dev Console for simple A/B testing & check user acquisition to see what keywords people are finding my app with.

    I sometimes run A/B experiments on short description & description (mostly inconclusive results). I never understood what would happen to SEO / keywords when running an A/B test.

    Is my app ranked for keywords from base or base + variant or base for some people and variant for some people?

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      Hey @jayrambhia! I'm not sure what impact A/B testing has for discovery in search - maybe if you run the test a long time for it to be indexed? Not sure.

      I've always looked at Google Play A/B testing as finding out what icons, screenshot graphics, and description copy help catch a user's attention and convince them to click on my app over another & then to convert with an install. Kind of like changing a landing page copy to convert a customer already coming to the page, not just for SEO.

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