What would make you actually read & sign up for a blog I’m planning?
Founders who have bootstrapped SaaS businesses, I need your help:
I feel the motivation to start a personal blog again looking to share all my thoughts, ideas, experiences but equally I don't want to add to the noise in this crowded place of SaaS content, guides & how-to's.
Over the past 10 years I primarily worked with self-funded, bootstrapped SaaS & tech founders in the B2B space and would like to find an angle on topics to write about. I feel that's the audience I can connect/relate to the most.
Thinking that the ideal audience for the blog should be self-funded, bootstrapped SaaS founders who have no dedicated marketers yet but have found product market fit
(Is there another less used word for "bootstrapped" or „indie hackers“ by the way and does this breed exist?).
Here are some angles I was keen to get your thoughts on:
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Marketing & Sales automation: Too many of us have Zapier accounts and tools but don't use them to the full potential. The angle would be to write guides and in-depth articles/videos showing how to automate processes and workflows so they can step away from operations.
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Outsourcing & VA: With Design Buffs, I have created a fully remote work force that's self-managed. This angle would be about helping SaaS founders find, hire & manage remote workers and setting up SOPs to help them grow their SaaS.
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Straight up growth marketing: Feel this may be too crowded, but I could definitely share in-depths guide on content marketing, SEO, growth frameworks etc.
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SaaS founders who are also first time parents? I have a 2.5 year old toddler boy and always struggle to balance growing my business and spending enough quality time with my little one. The blog would be focused on the intersection of topics 1-3 & parenthood.
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Is there any other topic on top of your mind that I should consider?
If the blog content in any of these areas was top quality, which of the topics below would make you sign up for a free newsletter?
Feel free to add your own options below too.
Thank you, thank you, thank you for taking the time to reply. Really appreciate it. 🙏🙏❤️
All of the above! These topics are all relevant to a core audience will relate to, they're all similar enough to make me wanna read your perspective and see how they relate.
a good blog is one that starts and doesn't quit. builds trust through value.
doesn't really matter the topics...
and why not use IH?
https://www.indiehackers.com/post/3-ways-to-use-indie-hackers-as-a-project-product-blog-f6fc367485
I like these topics also. Outsourcing and parenting landed for me. What about a podcast? Do you think that's more or less crowded than the blog space?
All good topics. I can relate to 4--my son is 3, and the difference between working on a new project now and pre-child are so enormous. I could see this being a really active niche
Otherwise I'm a fan of any actual bread and butter--even basics like building financial models. The things you must do to succeed but are typically uncovered by bloggers that choose to focus on more superficial topics.
Let me know if you pursue the startups for parents thing! I'll read.