Looking for good examples of activation emails (would appreciate sharing conversion data alongside).
Does anyone have some A/B insights?
I created the following activation email for my first batch of beta testers. I would appreciate the feedback 🙏
It's nice. I'd turn the feedback hook the other way round to make it less pushy.
Also, although you created a credential here, but it looks insecure to have all the details here.
https://www.theemailschool.com/ has a lot of good resources about activation. Check it out ;)
Very useful! Thank you 🙏
Your email is fine, good tone, good info. One thing I will change is to shorten it a little bit, the last 4 lines seem a little lengthy.
Also for the access info, is there a way to give a link for them to click to access? Making them copy and paste is a huge friction and I assume you'll lose people in this step.
Other than these 2, I wouldn't spend more time optimizing this email. It does its job and getting the rate to jump from 50% to 60% is not that meaningful. Maybe another thing you can do is to re-send it if people don't open.
Hope this helps! :)
Appreciate the advice @kevon 🙏