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5 Comments

What's a good activation email?

Looking for good examples of activation emails (would appreciate sharing conversion data alongside).

Does anyone have some A/B insights?

I created the following activation email for my first batch of beta testers. I would appreciate the feedback 🙏

My Activation Email

  1. 1

    It's nice. I'd turn the feedback hook the other way round to make it less pushy.

    Also, although you created a credential here, but it looks insecure to have all the details here.

    https://www.theemailschool.com/ has a lot of good resources about activation. Check it out ;)

    1. 1

      Very useful! Thank you 🙏

  2. 1

    Hey Vadym,

    Your email is fine, good tone, good info. One thing I will change is to shorten it a little bit, the last 4 lines seem a little lengthy.

    Also for the access info, is there a way to give a link for them to click to access? Making them copy and paste is a huge friction and I assume you'll lose people in this step.

    Other than these 2, I wouldn't spend more time optimizing this email. It does its job and getting the rate to jump from 50% to 60% is not that meaningful. Maybe another thing you can do is to re-send it if people don't open.

    Hope this helps! :)

    1. 2

      Appreciate the advice @kevon 🙏

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