Hey guys! A lot of our users mentioned that we would need a landing page to explain what the product did so when they invited other users it would be easy for them to grasp the concept.
However, while researching around, there was just too much noise. So what is your most critical insight how a landing page should be designed? Would love some pointers if possible: https://www.willeder.us/about
Thanks :)
I would write your landing page by asking your users the following questions:
(consider wordsmithing the questions below if you decide on this path)
You could also use explainmyproduct.com for some quick non-user feedback which will make @stefanvonimhof (maker of Explain My Product) who's also on Indie Hackers pretty happy.
I hope that's helpful!
@priteshkadiwala Cool concept, I like this. Great feedback @pmmjehan & thanks for the shoutout.
The number one thing to remember for landing pages is: Never, ever overestimate the attention span of the average user :)
In regards to your specific page, the line "What's Your Journey?" is good, but I think you can do even better. People need to know the benefits of what they get within the first 5 seconds. You've listed features, but not benefits.
The first page load should answer:
What is it?
Who is it for? (Is it me?)
What pain does it solve?
In something like 3 second stare.
Get that right and you have someone's attention.
Than it's about answering objections.
And doing the ask for the next step.
As a user I want to know what's in it for me, and why you?
Thank you all for some awesome feedback. Back to restructuring the platform 🛠