In our Community experts interview series AMA we asked Christina Garnett of HubSpot regarding human emotions and what should be the long term objective in terms of community building.
Community is needed and desired because of our sense of wanting to belong. Wanting to feel seen and appreciated is intrinsic to us as humans. You need to remember this when community building. Creating an emotional response is a powerful way to trigger behaviors as well as foster engagement. One practical example is the Peloton Moms community. They have fostered a positive and motivated place for women who are using their Peloton to get in shape, be stronger, take care of themselves, and more. It's a safe place where they share how their Peloton and riding buddies empower them.
Read the full piece here.
What are the other practical examples?