Some things I try to keep in mind when pulling a landing page together:
- Clear CTA to intent collection or signup
- Make sure there's analytics for page views & conversion (I use google but curious what you all like)
- Meta! Get descriptions, title, favicon, sorted out along with twitter cards and any other prioritized social platforms. Can test with twitter's card validator.
- Have the page crawled for page speed & accessibility red flags on different device sizes
What's on your list?
Personally I just switched to plausible from google analytics. Super easy to use, small code footprint on the site, free month trial. Super happy with it so far