What's your process for designing a product from scratch?

Hi folks,

This is kind of a broad question, but I'm curious to know what process you guys follow when it comes to designing your products. I'm not talking about the idea, but just plain product design. The entire product - the UX, the flows, the UI.

I've been working on a couple of products since last November and I've seen my process improve with each iteration. I'm obsessed with perfecting my framework till I'm consistently creating good early versions that check a majority of boxes in terms of the UX and the flow.

My Process

Here's what I usually do:

1. I start by writing down user goals.
   What is the user trying to accomplish when they would use the product?
2. Then I create basic user flows.
   What are the simplest steps that can help the user accomplish these goals within the product?
3. Post this, I create sketches for each flow and storyboard the interactions.
   I do it with simple sketches on a whiteboard first, till I feel confident about the user flows and start seeing a layout of the product.
4. Once the flow looks good, I move to the next step - wireframing.
5. This is where a lot of assumptions get tested, and changes/iterations take place.
6. Post this point, the process becomes much easier. Move to high-fidelity designs. Get feedback. Keep iterating. And so on.

Would love to hear how you guys do it. I see a majority of discussions circle around idea validation, user interviews, and growth. Product design is something that's not discussed that often in these conversations. Would be interesting to hear more perspectives on this, and maybe learn more from other people who have done this longer/better.

Cheers!