Hey guys, keen to know what you use to run your newsletters.
There are definitely some tools you use in your newsletter journey to make your life easier or newsletter better!
Here's part of my stack:
- MailerLite (Email Service Provider)
- Carrd (Landing Page)
- Google Analytics (Analytics)
- Notion (Dashboard, Newsletter HQ, Curation, Writing etc.)
- Google Sheets (Bookmarklet for saving stuff)
- Figma (Promotional graphics)
- Fiverr (Commissioned illustration for my newsletter here)
- Airtable, Google Form (Subscriber Survey)
- Integromat (Automatic Backup of Subscribers to Google Sheets)
- Mail-Tester.com (Check mail for spammyness before sending)
For Creativerly I use those tools:
That's basically it. I am a sucker for productivity software and tools (one of the reasons I started Creativerly) because I always try to boost my workflow. Therefore I love to try out new things, but at the core it is always a selection of tools like the ones above which stay within my workflow stack.
This should be upvoted like crazy and made into a long-form post. So much value here Philipp, thanks for sharing! I learned about some new tools here.
I always appreciate your insights into privacy-friendly tools. I use Todoist as well.
P.S. If anyone like Philipp's deep dive you should definitely subscribe to Creativerly
Thank you so much Janel!
Happy to tell you, that your initial post and this comment motivated and inspired me to work on a blog post about how I operate my weekly newsletter, with a glimpse into my tech stack, because I just love to write about tools. 🤩
Awesome Philipp!
Hey, your website doesn't open.
For The Slice
Will you consider sending them directly from Notion? We have built a solution called @NoCodeLetters and would love to hear back from you, if you would be willing to try it out and provide us feedback
Thanks for sharing Nic! And for teaching me about mail-tester long ago :)
It’s such an underrated tool! It’s definitely one those “why is this even free” tools!
It really does need to be given more credit.
Why EmailOctopus over Substack?
I always found that everyone who had a Substack newsletter, it’s kinda looked the same as everyone else’s. Also at the time, I wanted to my own domain and website.
I also had this little itch in the back of my head that Substack is basically the same as Medium.
It's interesting to see the tools listed here!
Janel mentioned using a combination of Figma and Fiverr for illustrations. This leads me to a question for all - how critical do you find visuals in your newsletters? How do you typically source or construct them?
Here's my newsletter stack for Scrappy MarTech
Janel - thanks for the Newsletter OS. It is full of great things.
Thank you so much for your kind words Michele! And for sharing your stack.
What are features of AWeber that you love?
I actually tweeted about this a few weeks ago.
Here's what I cared about:
There are a bunch of features I don't use, but are available, like landing pages & newsletter archives for example.
I compared AWeber to constant contact, active campaign, mailchimp.
Really handy! Thanks Michele. Will add AWeber to toolkit.
@Revgabba you are the absolute best. Thanks for using AWeber and sharing about us.
For Share a Coffee
My focus over the past week was to automate as much as I could. Now the process is:
When the issue is published, I auto post to Twitter. My stats and previous issues are pulled into my LP automatically using some code.
Thanks for sharing!
I love Share a Coffee & what you're doing to highlight creators. Love your setup and how it has fancy automations. In a daily (weekday) newsletter, I think that's really important to save time.
For usehooks.com I'm using Gatsby, Mailchimp, and Google Analytics
@Gabe not sure if you're still using Mailchimp but have a look at this little script I've just released otherwise. It helps you to grow your mailing list on Mailchimp using the native (Revue) subscribe box on Twitter:
https://www.indiehackers.com/post/looking-to-grow-your-email-list-native-via-twitter-revue-but-are-you-still-using-mailchimp-dc5092aca8
Curious what you think of it!
Nice one Gabe, thank you for sharing!
For Crafted
That's cool if you need sponsorship you can use lettersponsor.com
Thanks for sharing! I use Notion to organize everything as well.
I shared my newsletter tools and workflow. In short, I use these tools:
Thanks Paolo, good post!
You're welcome.
Hey,
We are trying to allow you to do everything directly from Notion. You can now sign up for the beta of NoCodeLetters. NoCodeLetters is the easiest way to send your newsletters to your subscribers directly from Notion.
Sign up for the beta https://www.nocodeletters.com/
✨✨
Here's what I'm using for my new project, Looking for Wisdom. It's very early days, so any and all of this might change.
For Would You Rather I use:
Thanks for sharing!
How's the engagement with Twitch for you?
Twitch has been really fun. We don't have a big subscriber audience, but we'll generally have a few folks drop in on our streams and help us come up with ideas or just share funny stories.
My newsletter is really community driven, and the community tends to like interacting with each other. Most of the interaction happens as a result of connecting people through sharing their funny rationale for would you rather choices in the email, but Twitch is a nice little side channel for super fans.
I go into more details on that in Creating the back end for a weekly newsletter, my first post to this group, I just submitted last night. :D
Thank you so much for sharing!
I've used Substack, but prefer Ghost
I've also been looking at Gatsby.
Why did you move out from Substack?
Is it because of the high fees and not-revenue friendly model?
We aren't charging for our blog, so I care more about ease of use, integrations, and ability to design. Ghost has all of these features.
Fair enough 😁
Thank you for sharing! I use Ghost for my personal blog too with the Digital Ocean droplet. It's beautiful.
This is such a treasure trove of info! My stack for The Flywheel:
That’s pretty much it. Got a lot of opportunity to improve, but happy with my growth so far (1,400 subs after 5 articles!) despite not doing anything too creative, tools-wise.
Thanks Jake for sharing! And thank you for contributing to Newsletter OS!
Can't wait to see your landing page, building on Carrd would probably be the easiest way to do it.
1.4k subs is amazing! Are you getting a lot of subscribes from LinkedIn? I haven't posted my newsletter there but probably should.
Thank you!
LinkedIn was my primary source at first, but I got sort of lucky and got picked up by someone on Twitter who has ~50K followers, and ever since then Twitter has really picked up for me. According to Substack's metrics, I have gotten about 8x more traffic from Twitter than LI over the past 30 days.
I think LinkedIn is good if you want to convert people already in your network to become subscribers, but Twitter seems more sharable.
I use:
-Ghost as CMS
-Google Analytics
-Disqus comments
-Canva for occasional graphics
-Repl.it to add code to the site
Thanks for sharing!
Great question, Janel!
For GrowthMarketer Weekly:
— WordPress / Unbounce for the landing pages
— ConvertFlow for lead capture popup forms
— ActiveCampaign for email marketing
— Airtable for tracking every issue with stats, ideas, etc.
— Feedly + Pocket for curating content each week
— Canva for newsletter graphics
— Google Analytics because duh 😛
— Zapier to glue everything together
You're using some cash taking products to your free newsletter. How does that work for you? My guess is your main goal is to get leads for your agency with this project.
Edit: I would suggest adding "tools including" or something along the lines to earnworthy's 50tools landing page' logo slider right below the hero section. Though it's clear those are the tools guide you'll be providing, most of the times these sliders are testimonials and our customers but here it's not.
Great question, Dinakar!
I am already using/paying for these tools with my agency, so they aren't specifically for my newsletter. If they were, I wouldn't be using them, because yes, some of these tools are quite expensive.
Thanks Nicholas. Appreciate the inside look.
What do you use to run your referral program, and do you recommend it?
Oh yeah, I forgot about that! For the referral program I'm using Viral Loops, which I got a while back on a lifetime deal from AppSumo. And its embedded onto a few Unbounce pages and glued together with Zapier. Took forever to set up, lol.
very good information! i will have to explore all of them. just started newsletter a week ago. which one do you think should be my focus first? currently i only use the following:
so yes, it has been quite manual process for me + i am not getting much data / information from my subscribers. like to fix that. i like to encourage them to forward, and at the same time get them to fill up 2,3 survey questions when they sign up (without annoying them).
Congrats on starting your newsletter. You're in for an exciting journey.
I think subscribers prefer as frictionless an experience as possible, so 3 survey questions might be a lot. I suggest starting with one first then experimenting to see if you can get more information from them.
Thank you, it has been really exciting so far.
Appreciate the feedback. I will hold back on asking questions first and making the signup process frictionless.
Right now, like with most people, I'm not growing it as fast as I like. Every signup is through referral.
Thanks for sharing! Here’s mine for Homescreens.co
An alternative to Canva is https://newslettertosocials.com/
It pulls directly from your newsletter to create similar-looking graphics.
Check it out and let me know what you think.
I've been looking at Otter.ai for podcast transcription. How do you like it?
Thanks for sharing.
Love Homescreens. How long do you take to make your graphics each week? I really like them.
-Carrd from my landing page
-Canva for designing my social gfx
-Unsplash for images of the destinations we showcase
-Instagram Promotions as our primary funnel
-Substack for the newsletter itself
Launched Sept 9th (but had a pre launch campaign) on target to hit 1000 subs in circa 2 weeks.
Thanks! Those are impressive numbers. Do you already have a huge Instagram account?
No - I did my first post on Insta on 7th of July. I have focused primarily on acquisition of subscribers via Insta as oppose to Twitter. I have 607 followers on Insta currently @work.is.where.the.home.is I do run Insta promos occasionally (I spend less than £10 per campaign) to acquire Insta followers. I think I've probably spend £30 on this type of campaign so far - my main focus is providing consistent content that is interesting. As soon as I hit 1000 subscribers and 1000 followers on Instagram I'm going to do on comprehensive post on IH, as I think people will find it useful.
That's pretty great results for paid advertising! Can't wait for you to hit that sweet 1000 so we can read the post.
Wow, that is a LOT of tools! I think you could wrap a lot of these into Notion or Airtable. Then again, mine prob looks a lot the same 🤦♂️
That's not even my full list of how I run my newsletter haha. When you do something and want to scale, sometimes you need to use a few different tools.
That being said, a Notion dashboard is a home for my newsletter's operations.
For Canterbury Digest
Thanks for sharing.
First time I'm seeing a newsletter's stand-alone landing page run on Notion + Super, so that was lovely to see!
Is there any clipper function for Roam?
Thanks for sharing @Janel!
Did you (or anyone else) consider going with Substack? I'm about to start my own there, primarily because because of simplicity in getting started.
Curious to hear thoughts on a home-rolled stack vs Substack.
You're welcome!
I prefer a home-rolled stack because I am quite obsessed with being able to control my own landing page, and having the ability to view my analytics (marketer / insights person at heart).
So I did consider going with Substack, ended up starting my newsletter with Revue as I wanted to curate easily, then switching to MailerLite as I wanted to write long-form.
Don't stress out too much about choosing one, just pick what you like and switch along the way if you need to. My personal preference is always owning your own content though.
Thanks for sharing those tools! I hadn't heard of Revue and MailerLite before. Lots to learn!
I have to fight my urge to delay writing until I have my own landing page, analytics, etc., too hah. If people actually read what I write, then I'll get there eventually 😁
I try to make it as simple as possible without using many tools. So my stack for https://exponentialfounder.substack.com/ is:
OP, what is your newsletter ?
https://brainpint.com/
Microsoft Word: we are a tiny company two, we have an Office365 subscription and Word is perfect to collaborate in the writing process.
Mailchimp: to run everything regarding the newsletter itself.
Custom website: the company website is built using a custom framework. We publish blog posts on it which are linked in our newsletter and we will soon put newsletter extracts on the website as well.
calendarium.ca: one of the web apps we created. We publish an event whenever a newsletter is issued to our subscribers. The Calendarium embed is integrated to the homepage of our website.
For The Hybrid Hacker I mostly use:
Ghost to run newsletter
Notion to build custom database for sources, ideas and backup
Pretty simple
Curious what tools people use for promoting your newsletter! Writing is half the battle.
I created and personally use https://newslettertosocials.com/ for creating my marketing materials.
I run a pretty simple tech stack for my newly launched newsletter (Startup Business Tips):
QUESTION: Why do you use integromat for automatic backup. Would you recommend this? Really needed?
Here's mine (strictly sticking to tools related to only the creation and sending of my newsletter):
BirdSend for the email service provider
Google forms for survey (seldom). Most of the time I just ask subscribers to answer my question by replying to my email
Notion or Google Docs for the writing and editing of the content
Cloudapp for screen capture and annotating images
Love this post but wow are there a lot of tools used. Makes me think that I'm "underusing" :)
Who has experience with Amazon SES?
https://docs.aws.amazon.com/ses/latest/DeveloperGuide/send-email-concepts-deliverability.html#sending-concepts-deliverability-high-quality-email
Building my own. Yields 500 new subscribers a week. Called the Waterfall.
This comment was deleted 3 years ago.