We are looking to launch a product, which currently has ~100 DAU (95% are new).
We are planning to put the PH banner up, on the launch day, but this means that it gets seen by ~100 people.
Additionally, we can spend X days, trying to build a list of users, which will likely to delay our launch.
So the question is, should we try building a list (either via registration / other way) or should we launch with the banner alone? Building a list comes with additional integration, as well as newsletter providers etc.