When to start using paid ads?
Hi everyone, I haven't been able to draw the borderline between using free outlets and when I get to use paid advertising. Mostly for SaaS products. I spend most of my time building the product and launching it. But when the free ads outlet isn't that fruitful anymore, I get stuck.
Any suggestion is welcome. Thank you!
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Have you begun a SEO campaign ie content creation, long keywords? PPC can be expensive but successful if target the right keywords such as long tail...stay away from generic and competitive as this is where the cost comes.