I write a monthly newsletter in Trends.vc format and style called Cybersecurity Market Insights. It’s very specific to people who buy or invest in the cybersecurity product space and I write both a free and paid version.
0-100 subscribers happened in about 10 days. The next 50 took about 3 months, and the next 50 is taking even longer.
I’m getting good feedback from everyone who reads it, and it has landed me a few paid consulting opportunities, but growth has basically stopped on the free and paid side and I’m not sure where to go from here.
For the paid version I offer:
Currents stats are:
What should I do here for growth or from a pivot standpoint?
I’ve tried cross-promoting, but few have been interested or don’t reciprocate when I do it.
Since I write about vendors, sponsorship seems like a big conflict of interest even thought vendors are the most likely group to want to sponsor. Local consulting services companies could be a fit but not getting interest there either (even though they use the content to supplement their own sales!).
Any feedback or thoughts would be great, so thank you in advance!