Where can I find frustrated Wordpress users?
I'm looking for the best ways to find frustrated Wordpress site owners ready to switch (to something else, anything)? Where do they hang out?
Knowing where to find them is the first step to establishing a scalable way to find leads, and I'm keen to find these group of customers and offer them another better solution (static JAMstack sites).
Someone suggested I check out the Wordpress.org forum to find users leaving feedback and reviews. That's one good way.
Another other ideas and suggestions on where to find frustrated Wordpress users?
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Lots of WP-alternative solutions out there already. Trouble is, the transfer process from WP to the better alternative is not always straightforward.
Will your solution offer a seamless WP transfer process to the new JAMstack? Will popular plugins still work? Will years of WP blog work just disappear?
Resolve the transfer process, and frustrated WP users will find you.
Good point about transfer process. I think those with years of blog content and depend heavily on plugins to render content dynamically will find it harder to make the switch. So far I tried to target a niche crowd - business sites with static info, just text and images, maybe a contact form. WP is probably overfeatured for those, and JAMstack is a great solution for that specific use case.
But I do hear your point. If migration is easier and low risk even for complex site, definitely will be more attractive. Will research more into this! Thanks!
I am in so many Facebook groups filled with bloggers who struggle with WordPress.
That said, I don't think they will switch. Most bloggers would rather do what everyone else is doing.
Yeah, I recognise that switching carries some level of risk. Not everyone would have enough critical mass of frustration to want to switch.
Curious: what's the names of these Facebook groups ?
Literally any facebook group with the word "blog" or "bloggers" in it lol. I'm in tons of them. I'm most familiar with the travel blogging space, so communities like "Make Traffic Happen" and "Make Money From Blogging" are two big ones there. There are also a lot of women-only groups though I think you won't be accepted to join them :P
Will check them out thank you!
You can also try https://www.reddit.com/r/Wordpress/ as an option to find frustrated users.
Great threads there, thank you!
Wordpress.org and their support forums, plugin reviews is your best bet.
Thanks! Yes, that was the first place I went, especially the Requests and Feedback forum page. But with their strict rules about no self promotion, how does one engage then? 🤔
You can talk with the person on individual level and then maybe get their email, by telling them to discuss more? Then you can tell about your product or "promote" it.
That's one way, yes. Thanks! :)
Facebook and Reddit are a goldmine. Mind you, don't target only WP-related groups. Blogging, ecommerce, general small business are fair game and decent targets, too
Having users switch to something new and untrusted is a taugh call. I'd rather target those whose websites are at a nascent stage or those just starting
@jasonleow - Maybe you can use BuiltWith to find sites using WordPress, but be sure to see if you can narrow the results by excluding those running WooCommerce.
Any WP site running WooCommerce wouldn't be a qualified lead (for you) since they'd need eCom.
Though, the problem with this approach is that people don't just change for the sake of changing, so you may not make much progress. Even so, a blast email to 10k people running a static WP site may generate some leads.
Help people find you
Also, maybe you can help people find your offering by copying what Ghost does -- creating "Ghost vs" pages.
Example:
https://ghost.org/alternatives/
https://ghost.org/vs/wordpress
So, you'd do:
https://sweetjamsites.com/alternatives
https://sweetjamsites.com/vs/wordpress
etc.
Some other ideas:
Find good ranking static Wordpress sites, offer to convert their site to your service for free, but have a requirement that you can put a "powered by Sweet Jam Sites" in the footer that has a link to your site. (the links may help your site's ranking)
Find "influencers" that talk about Wordpress, or other CMS platforms, and see if you can get some exposure through their channels.
Look for services that create websites with WP, and approach them with your offering. If you find 10-20 of them, and get them to use SJS instead of WP, it wouldn't take too long to have 100 sites running on SJS.
Hope the above info helps.
subreddit, facebook groups, product hunt, hacker news, twitter, etc
google "wordpress painful", "wordpress problem" and find out the related articles or communities
As an end-user of WP, I don't find any issue with it. I just write and publish. It's fine for me. If one is using WP as a development tool, it's probably your target audience.
Thanks!
I'd been targeting business owners so far, not thought of targeting WP developers... curious: why do you think they might be interested?
I served as the project manager for a small ecommerce site. At that time, I suggested using WP & woo-commerce. There was a WP developer to set everything up. The WP developer could finish the project but there are some problems.
When I tried to help with small fixes (change texts, etc). I found it very hard to change. Also, the plugin dependencies were hard to handle. I was not sure if I can press the "update" button for the plugins. Look like the site would be broken if I updated the plugins at once.
In general, the site is quite hard to maintain.
Pretty common story. Can super relate to it. Yeah maybe project managers is a good target too.
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Not thought of Quora before, thanks for the tip! Will try your Twitter tactic too.
Yes, TAM is huuuuge.
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Hahah that's a fair point. I used WP a lot when I started, and can relate. Sooner of later the pain will get to you. Maybe I don't have to overthink this, and just reach out to anyone with a WP site! ;)
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