I am the Founder of Mist. Mist is a chrome extension that reminds you to practice mindfulness. Our main value prop is that Calm or Headspace require an extra step. You have to open the app, while Mist is always on your browser.
I thought that my product would be a great candidate for companies as an employee benefit. The problem is that I have never done anything close to B2B marketing and I don't know where to start. I've read that cold emailing works quite well. What else can I do?