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Which ARPU & ARPPU are good for a SaSS product? (Our example inside the article)

Hi guys,

Our product on a stage of first growth and we wonder which ARPU & ARPPU should we follow? Yeah, we think than greater than better but how you think which "standard" or "work" ARPU & ARPPU we should follow? especially in dating market.

For example, we have (from US users) (meh can't share link cuz of "You can't share multiple links until you have a better reputation.". DM me please if you need details):

  • $0.53 ARPU
  • $11.56 ARPPU
    But how do you think is it okay?
    That question wonder us not only how we perform but how that counts might be interesting for investors (if they need them) or for partners.

BTW which ARPU & ARPPU you have guys in your market?

Also, you could check our project which performs these counts here: https://apps.apple.com/us/app/bumpy-dating-chats-friends/id1455336523

Thanks

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