I am starting personal blog under the name domain and just wander... What it give you? Any opportunity to work with amazing clients (i.e. expensive consultations) or cofounders?
Gives me more nuance to explain my motivations for doing something than you can possibly fit into a tweet.
This attracts people to follow me on Twitter or join my email list who are generally interested in what I'm building.
It's a way to help attract the kind of audience who can help you via connections, networking, advice from more experienced founders.
Not sure if that helps because it's vague but I think you can get a lot of benefits from personal blogging if you do it with a degree of intention.
My blog is also an email newsletter via Substack. For me, I think the benefits are: