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7 Comments

Which Landing Page Headline? SHOULD YOU TURN YOUR IDEA INTO A BUSINESS...

Hello everyone,

Quick question, which headline do you like better? (see image)

  1. SHOULD YOU TURN YOUR IDEA INTO A BUSINESS?

  2. 90% OF TECHNOLOGY STARTUPS FAIL

Any thoughts on a better headline?

Context: I am trying to create smart tools that help startups succeed. The first tool will be a report generated from a questionnaire that is evaluated with AI and expert knowledge. It is designed to help a person evaluate the costs of taking their idea to market.

If you are interested or want more context checkout: https://www.bigideas.guru

  1. 2

    #2 by a LOOOOOOOOOOOOOOOOOOOOOOOOOOONG way.

    • #1 is meh.
    • #2 instills an emotional response.

    A/B test and I bet you #2 will win. Although could be shortened to "90% of Startups Fail". Also consider putting "Make the 10% ..." just after or just before the button. Something like that to counter any negative vibe. Play with it to see which looks best.

    1. 1

      Thanks @rab! I love the "Make the 10% ..." that makes all the difference. It adds FOMO.
      I am also trying: "The World's 1st Smart Startup Report" (check out the website if you want to see how it looks). I also added the 90% will fail... underneath.
      Thanks again for your help.

  2. 2

    I definitely like #1 more. #2 has a more negative vibe which is not the emotion you want people to feel when they first see your site 😄

    1. 1

      That is a good point, thanks for the feedback

      1. 1

        @wardsandler Do you think any of these sound better?
        FIND OUT IF YOU SHOULD TURN YOUR IDEA INTO A BUSINESS?
        SHOULD YOU TURN YOUR IDEA INTO A BUSINESS?
        WANT TO TURN YOUR IDEA INTO A BUSINESS?

        1. 2

          I like "SHOULD YOU TURN YOUR IDEA INTO A BUSINESS?" still

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