Having a good brand purpose can actually make your decisions go faster. Having a bad one (or not having one at all) can confuse things and stop you developing loyal teams or customers.
Having a purpose could save you time and money
Want to find out how to build your own purpose? Sign up to the newsletter and see for yourself.
I hear a lot of people/companies call them their mission statement, but I like brand purpose a lot.
Brand purpose is important. Stripe wants to raid the GDP of the internet.
For my newest project, Nameea.com, the purpose is simple. Quality brandable domain names should be affordable.