Hey everyone. My website BuildFaster sells easy-to-use HTML themes that you can setup in minutes. However, when people have visited my site, they have told me how the landing page doesn't really show that message. 🤔
My question for you is how can my message be more visible to viewers?
Thanks so much for your help 😄
Hey @BraydenTW.
About the copy - you're saying "code faster with HTML Themes", which might be attractive for some developers, but doesn't convey the value for a general user. I would use something along the lines of "Launch your new site in minutes" - doesn't say anything specific about coding, so the value is so much clear and much more approachable for non-technical people. Then, if interested, people will dig in deeper.
The same goes for feature descriptions - they're very technical descriptions. I would try to think about why are they good - not what they are. Like, "save precious time" is good, but I would change it to something like "Save developers' time", and then explain why does it save the time: i.e "using our templates will help you to avoid hours of coding".
Lastly, when you do point out to "why it's awesome", I'd say it more like, "why developers love it" - so you again trying to show the value of the thing, not the thing.
Visually it looks quite nice, but the images in the middle have a border that drives me insane :-), I tried to switch from 5 to 3 and I think it looks way nicer. Just my personal subjective opinion, take it lightly.
Hope it helps.
Ok, thanks for all the copy help. That’s exactly what I was looking for. 😄
Yeah, I will update those images too. It does look a bit messy. Thanks for all your help.
👍