Why Do Advertisers Pay You?

When you're seeking sponsorships, it's good to have a wide list of sponsors. But what's better is to have a wide list of why they should sponsor you.

I've sold a few dozen sponsorships over the last 3 years to run a profitable newsletter. (paid for my living expenses the past couple of years)

Here are the different reasons Advertisers paid me:

1. Because they wanted the newsletter to exist for 6 more months.
2. Because they got clicks.
3. Because they got in front of a VERY specific audience.
4. Because they got client leads. (MONEY!!!)
5. Because they had to advertise somewhere, (their boss told them).

It's good to have these tools in your pocket when you're going back and forth with a potential sponsor, and also when you're seeking sponsors.

IF you know someone's motivation, you can focus all your attention on that, and deliver them a great experience.

For the sponsor who wanted clicks, I guaranteed them clicks.
For the sponsor who wanted the newsletter exist, I existed.
For the sponsor who wanted leads, I followed up and asked if they got leads.

Knowing why, also lets you find new sponsors.

Those who subscribe to you probably want you to exist. Offer sponsorships as a way to make sure your newsletter exists in 6 months, 1 year, 2 years.