Why do companies make their own integration marketplace along with their Zapier integration?
Hi developers, I wanted to ask a quick little question. I recently built a Zapier integration for my product Twayobiz and was wondering what the point of an integration market place even is with Zapier and Integromate being options.
So, whats the point of creating an app marketplace for your SaaS?
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Not everyone uses Zapier.
Also native integrations are faster and easier to set up for the customer.
Finally native integrations can do cool things like pull data into the web app while using it (but not storing it).
That's a nice reply, although Zapier has widgets you can embed to solve those problems in their partner program.
btw my Zapier integration just got published today. No more invite links now I guess.