I must be missing something and for a while, I thought maybe there was some new design trend out there that I just wasn't on board with. I finally am fairly certain I know what I am looking at. It seems like a good 50% or more of every website IH folks build is created using webflow.
I don't care what CMS/website builder you build with but if you are going to use one maybe try using something other than the defaults.
It's to the point where I can see a website from 10 feet away and know instantly "oh that's a bootstrapped SaaS project trying to test for some traction". It's the same font, the same layout, the same color palette, the same controls, the same icons, the same stock images etc. etc. etc.
There is now a distinct IH "look" and it's not helping anyone. The style is synonymous with an early launch SaaS that might never survive contact with the market. Since most early launch services are shaky to being with, the last thing you need is to be projecting a "herd mentality" design that instantly indicates you are a proud member of the cohort.
In the rush to get out the door the website design is being underemphasized. It's like maybe everyone is taking a shortcut here or much worse, everyone is thinking that their SaaS or whatever your building needs that certain "look" that they think someone else verified as being "the look that converts". It doesn't, it's backfiring.
I have a lot of experience using WordPress and while it may be more complex than the drag and drop of more current website building tools it has the most design range of all of them. Maybe the problem is you don't think you have the time (or the money) to learn or build using WordPress or webflow is just so fast and simple but you should be aiming to create a truly complete look and feel of your own.
Try getting a real logo for starters, get your branding locked in before you go out the door, changing it later is a major mess. Just typing your domain name in as a service name using some random font and colors isn't enough - it screams "cheap and disposable".
Try mixing up the design bits, blocks, shadows, colors, fonts, separators, buttons, cards, etc.
Make your site a destination that says "unique" so that I don't feel like I am scrolling through the same webflow website with different verbiage. I want to feel like I am at someplace I haven't been before, I want a sense of "new" and I want a touch of style that says thought went into something.
Yeah, yeah, MVP, yeah get out the door, got it, got all of it, but really when you showing the service you built at least show it in an original setting to ensure it's not instantly associated with other sites that the user may have gone visually blind to already.
So, don't mean to rant here but can anyone tell me why they dive on webflow and run with the defaults? Do you think these services SHOULD look the same? Is the thought process that you are drafting off the success of others with this look? Maybe not thinking about it at all?