Why is it that we put Marketing and Branding in their own separate boxes from the rest of our business activity? Why do we think of them as mysterious, abstract things that we're just never going to have time for?
A few days ago, someone posted the popular video of a flock of sea birds running away from a wave, with a very relatable caption, into a group* I'm a part of :
" All dev founders when it's time to do some marketing"
and, judging by the comments from the rest of the group, people really felt seen.
In my new blog post I discuss the tactics I've been using to help my clients (and myself!) improve on specific channels simply by using the same user testing and validation techniques you would apply to feature development on your products.
No rocket science, no fluffy stuff, just learning and iterating. The same things you're already doing in the rest of your business :)
Maybe a user test or two on your homepage could make all the difference!
*(The group is WomenMake - go check it out!)