The 3 stages of the founding journey that I've experienced so far are:
I don't think I would have succeeded at any of these without cold outreach. Actually, I've had several projects in the past that failed at any one of these stages because I didn't know how to get in touch with people, or how to get them to reply.
So I wanted to share what I've learned. This is not a step-by-step guide, but rather the key principles, considerations, and tools we use at Lyne.ai to start new relationships with large clients and with early users for new products.
-- The 3 pillars of cold email (failing to do any 1 can kill your campaign) --
-- Important considerations for each pillar --
a. is my message personalized to the recipient?
b. does my offer solve a burning need? (if already selling)
c. is there something they could gain from replying (if not already selling)
d. is my email short and easily digestible?
a. am I emailing companies who actually have the need I solve?
b. am I emailing the right job title at the company?
a. am I sending to valid email addresses?
b. is my own email domain properly warmed up?
-- Tools for each pillar --
a. to automate the "personalization" portion of your emails, we use our own tool, Lyne.ai, which researches each of your prospects and writes a personalized compliment for each of them that you can plug into your cold emails at scale
List building :
a. you can use tools like Texau or Phantombuster to scrape leads from Linkedin searches, or…
b. tools like Apollo.io that allow you to search for your leads from a database instead
a. to reduce bounces, you should verify your lists through a tool like Usebouncer.com or Clearout.io
b. to warm up your domains before your campaigns (at least 2 weeks of warmup time is best), you can use a paid tool like WarmupInbox.com or Lemwarm, or a free tool like Gmass'
c. to send your campaign, you should use a tool specifically designed for cold email, like SmartReach.io
Hope this helps! Let me know if you'd like to see something more step-by-step. And free to shoot me a message on linkedin (linkedin.com/in/coldemail) or Twitter (https://twitter.com/ElsakrAndrew) if you ever want to chat about cold email.