I wanted to make an affordable web design service for bootstrapped startups. My value props was that I was in the top 1% of designers, and was used to working with very large companies (I hardly work for less than 10K for any client)
I thought my design service would be super popular since I was providing a large amount of value while undercutting most if not all my competitors. This business plan was only sustainable if I spend less than 2 hours on every website I make.
Clearly this approach isnt too scalable as I realized that smaller clients have greater difficulty paying 2K than larger clients have paying 20K. Yep.
This is primarily because the investment is too high of a percentage of their monthly revenue, and they are just not willing to invest in design. Hence, they kept requesting me to hop in video calls, set up slack, make a hour tracking system, etc before even paying a single dollar.
This would be something I'd be okay with if it were a larger client, but spending so much time just for one small client is definitely not worth it.
In conclusion, I need to rethink my strategy to perhaps automate the onboarding and only spend a limited amount of time on each client to make this design service possible.
Right now, I'm already working with 3 large clients, one NFT collection and doing a few design consultancy work for a YC startup, so I don't have too much time to invest. I will definitely try to relaunch my service with a more sustainable business plan (and perhaps even a website).
I'm not expecting anyone to read this, but if you are genuinely interested to see how this goes you can follow me on Indiehackers as I'll be posting weekly.