Why Twitter shut down Fleets
A couple of days ago, Twitter announced that it is done with Fleets, short text stories that were published online for 24 hours. The feature didn’t work that well, and probably didn’t add much to Twitter’s profits. I work with different customers on this type of format, analyze story metrics in partners’ mobile apps, and just think a lot about it in general, so I will try to highlight a few moments that made Twitter stop Fleets.
inappstory.com