When you have a dozen reasons to do something… don't.
The more reasons = the more you are trying to justify why it's worth your time.
Reid Hoffman's "Single Decisive Reason" (SDR) principle. Is an incredibly powerful decision-making tool, especially for rapidly scaling startups.
As Nassim Nicholas Taleb explains in Antifragile, giving myriad justifications for an action exposes inner uncertainty.
"By invoking more than one reason, you are trying to convince yourself to do something. Obvious decisions (robust to error) require no more than a single reason.