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Why your project idea needs more time to prove itself

You can jump to the main points at the end of the post

Launching ideas quickly doesn't work unless you get lucky. Otherwise you simply will not be able to look at things objectively, you will not devote enough energy to a new product. When creating a product you have to take a leap of faith, not in the sense that you will lose everything but in the fact that you have to devote all of yourself. Of course the idea should be validated but even at the stage of validation the founder should treat the project as a long-term project and not as a one-night stand because persistence in process of validation will depend on this. Writing a couple of posts is not validation, inspired reviews about MVP are not signups yet, signups in your mailbox are not purchases yet, purchases do not mean that there will be no refunds and it's gonna be sustainable 🙂

It turns out that you need to believe very strongly in the idea at some inner level, to have the anticipation that it will work even before testing this hypothesis. But where does this feeling come from - from our experience, expertise, the surrounding information space, the people we read and listen to. All this gives rise to ideas in us and a quick subconscious analysis of these ideas. Based on this, we can say that finding a working idea by people who have experience behind them, have already created something outstanding and surrounded by the right people is not just luck.

In the flow of my reasoning, I came to the conclusion that if you have experience in launching successful products, you can quite rely on a quick approach to validate ideas. The idea that you are going to test, you initially subconsciously evaluate as potentially successful, you believe in it from the very beginning. The rest of your long list of ideas is just brainstorming. You are completely involved in testing this idea, there is nothing else around for you, this is a number one idea. Due to your experience and subconscious analysis, this idea is likely to work. Or no, but then the next one is definitely yes.

So, in order not to get confused in the confusion of my thoughts, I will highlight the main points:

  • Fast launch of projects will work if you get lucky
  • Long haul will more accurately determine the potential of the project
  • You need to treat each launch as a long-playing one, the hypothesis testing depends on it
  • Initially you need to believe very strongly in the idea in order for it to become long-lasting
  • Experience and expertise are needed to immediately believe in an idea
  • Fast launch of projects will work if something has already worked for you

Original post

  1. 3

    Super interesting post 🙏.

    A landing page will teach you some things about your market, and a prototype about your UX.

    But the only way to know if your idea can sell is to really build it.

    You can learn faster by focusing on building an MVP that only has the essentials. But you still need to take the risk to build something that people may not like.

    It takes a lot of persistence to build a product, knowing that it will likely fail. And do that time and time again, until you finally hit it home.

    There are ways to do it that are more efficient than others. But fundamentally you’re taking a risk, and this means you will probably feel disappointment and sadness along the way.

    It’s not pleasant but it’s part of a journey.

    The alternative is to never risk building anything, and never know if your real idea could have worked 🤷‍♂️

    1. 2

      Exactly! Sometimes fast launching seems like a cure for frustration with project failure. Like "Ok, I don't care that much, I'll keep going with another one". But you can afford it, as I think, only if you're a way more experienced founder with several successful projects under his belt.

  2. 2

    "...signups in your mailbox are not purchases yet, purchases do not mean that there will be no refunds"

    C'mon you gotta stop somewhere, what's the validation then.

    I agree about doing stuff not half-assed, even tho I don't like what I'm doing now. I keep doing it and trying to make it to the fullest as I can. IDK if it's right way of doing things but that's something I needed to figure out and see for myself.

    1. 1

      I think your "stop word" in the validation depends on your experience. E.g., for me as for the non-experienced guy "singups" say nothing. But for let say Musk it's gonna be a sign, a confirmation already because he initially supposed it's gonna work out, again because of his experience.

      1. 1

        If visitors don't bounce immediately, I take it as a good sign. :)

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