We just launched our website THIS WEEK and have been getting some awesome traction out of the gate! With that said, I'm always looking for ways that we can make the site/experience/etc. better....
From the first week, we saw a big surge on day 1 (as expected) of people visiting and purchasing. We reached out to all of our Instagram followers individually, which was helping a lot... until Instagram halted our messages, haha!
The "big time" influencers that we had lined up to repost our first post didn't do as much for us as we hoped. Maybe the leads are too cold? Who knows, but we found that pretty interesting.
Another big thing we did was try to engage with Fb groups and Reddit communities. This is much easier said than done, but seemed to get some real conversations going around the product.
Finally, we just started exploring Fb ads. As expected, an incredibly powerful tool. We got some good ROAS early in the process, so hoping to dial this in more and turn up the ad spend as we go!
Overall, we are pretty happy with our first week. Pre-orders aren't sold out yet, so still lots of work to do, but we are excited for the weeks to come. Any general feedback is also extremely appreciated, thanks IHers!