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6 Comments

Would you pay $32 a month to use Spotify? - Purchasing Power Parity

Would you pay $32 a month to use Spotify?

No?

Because that would be the equivalent here in Brazil if I had to pay 9.99 USD in Brazilian Real.

However, I pay 16.99 BRL, equivalent to 3 USD.

If Spotify charged exactly 9.99 USD outside the US, here in Brazil we would have to pay 55 BRL.

It would never work.

Not everyone earns a US salary - or equivalent.

So, if you want to have any chance of selling to countries that suffer currency devaluation, you need to implement PPP (Purchasing power parity).

The quickest way is using paritybar.com by @getheadlime.

Before, I was focusing on US/CA/Europe. Now, I'm selling to customers from countries that I didn't imagine would buy from me.

Today I made a sale to Tunisia.

Credits to @codetohack for spreading the word.

P.S. If you want to learn with me I share experiences every day as Indie Hacker on my Twitter - https://twitter.com/meydjer. Follow me.

  1. 2

    Congrats for your project. How is it working so far? Maybe I'm just sensible, but I find it a bit offensive that someone tells me that I'm poor 😛

    1. 1

      Thanks!

      It's working great. Sustainable growth each week. Very promising.

      The issue is currency devaluation. It has nothing to do with being rich or poor.

      1. 1

        but you are saying that I don't have a US salary. (I'm european, but anyway).

        If it works maybe it's just me :-P congratulations!

        1. 1

          Haha, I got it. Sorry.

          It's just because USD are the standard for tech.

  2. 2

    So happy you received a sale from a different country! It feels nice when others are able to afford your product :)

    1. 1

      Feels really good.

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