Would you pay be willing to pay for this?

Hello Everyone,

I am toying around with this idea at the moment. I have observed that quite a lot of founders require the initial post-launch or pre-launch product feedback. This feedback is particularly from the customer's point of view which includes the landing page quality, web/app designs, user onboarding, and product testing and what improvements can be there, etc.

Let's say there is a service for founders and makers which can give them highly detailed feedback and well-documented user testing observations; would you be willing to pay for it?

If yes, how much and what additional offerings would you like?

If no, why wouldn't you want to pay for it?

I'd appreciate the answer from both the perspective.

Would you be willing to pay for such a service?
  1. Yes, given it provides all the feedback
  2. No, probably not worth it!
  1. 3

    I think there are several factors as play here:

    a) What's the expertise of the people giving the feedback?
    b) Does the target audience have $$?

    I def think there is a certain % of people that would pay for it, there was a dude here on IH who has a landing page feedback service and he's been pretty successful.

    1. 1

      People will be subject matter experts. For eg. Product's functional testing will be done by some senior UX folks who will have some sort of experience working on similar products.

      The target audience will not be only IH as IH audience is in a very early stage to avail the benefits of these services. (There are some exceptions to this ofcourse.)

      The more I think about it, the more I am realizing that it is likely to go in the consulting route than the product. Some productized version needs to come out this otherwise it is just another consultancy.

  2. 2

    There seem to be major enterprise-grade services in this area. Some brief searching turned up UserTesting. So there's a market for this, and some businesses are willing to pay a lot of money for it. Indie hackers might not have "a lot of money," but that's not to say they wouldn't spend some money to avoid some mistakes up-front.

    My questions:

    • What's special about your target market?
    • Where are you getting the user testers? Why would the target market want these people specifically?
    • How will you get in front of both sides of the marketplace? How many people will see it there?
    • How repeatable can you make this traction channel?
    1. 1

      I agree about the target audience is not IHers. There are exceptions to this of course but IHers are too early in the lifecycle to avail benefits of this solution.

      Answering to your questions 4, I think this product will have limited repeatability. Hence it will be a job to be done basis. Experts will be locked in with the customer for a certain amount of time and eventually when the job is done then move on to the new job provided by the marketplace. Think of uber but for jobs. Your remuneration is kind of fixed. Some months you make a bang but for some weeks you earn low but not too low. It will be somewhat like that.

      The target market I am yet to figure. SMBs for now. However, I need to conduct some user interviews before I have some concrete answer to this.

      Thank you for your comment and for recommending me to check UserTesting. I had checked it long back and the idea partially came from their business model. After checking their model, it came to my mind "If they can do it for the software testing industry, how can we replicate it for other industries?" and hence the brainstorming. Would you like to brainstorm on this more? Would like to know if you have more insights on this. You can DM me on my twitter if it's okay and we can take it from there. Thanks again! :)

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