Let's say you come up with a price point $29.97 / month for your "Starter" plan. You plan to onboard at least 2 new customers each week.
However, about 6-8 weeks down the line; data shows that you are only converting 1 customer every 2-3 weeks.
If you talk to some users who did not subscribe; ~50% of them say the pricing is too high. If you ask them; they want starter plan for free and 'promise' to pay for higher plan when they cross the limits of starter plan.
Start offering Starter plan for free - but you already have a few customers paying $29.97/mo.
Keep pricing intact - start looking for new customers.
Reduce pricing for existing customers to say $24.97 OR $19.97 per month and run another experiment for another ~10 weeks.
Option #3 is interesting; because there is no guarantee that people will pay your new asking price. You may end up in the same situation as before.
What'd you do?
PS: If there's a better way to go about this; I'm all ears! Thanks!