Growth March 23, 2020

Write keyword articles on defunct competitors to gain search traffic

Growth Bites @growthbites

When competitors go out of business, people still search for their products! Intercept this traffic by writing keyword articles naming yourself as an alternative.

An article that Margaret O’Brien (@wavehopper) of Boyne Analytics wrote about one of her competitors brought in her first paid customer. A couple of weeks before, Margaret had done a quick checkup on her competitors' offerings and found that a few were now defunct. She then wrote blog posts aimed at SEO on the products' names, explaining why they were no longer functional and mentioning her service as an alternative. Pretty straightforward. Just be respectful — gloating isn't a good look.

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