I announced my first non-fiction book here a few days ago. We’ve now entered day three of the process with promotion across my social channels and IndieHackers, and the results so far have been...underwhelming.
It’s a long game, so I’m not worried. But it is interesting to see the wallet test in action when writing a book. When building software, you can’t ask someone if they’d pay for something because there is no real pressure to buy. Instead, ask them to pre-order the software or pay to get early access or whatever. That is the real test of whether they’ll pull out their wallet.
Same applies for writing books. When I first tested the waters and asked people online about the idea, I got a solid response. There were the promises to pre-order, the encouragement, etc. that’s natural, of course.
Now, after announcing the actual start of the writing process and opening pre-orders, the crowd has gone quite. Much of this could be attributed to social network algorithms and post visibility luck. That’s seems to be the case on IndieHackers too.
But, again, it’s still early in a long process. Let’s see how this plays out over the next few months.