Yet another landing page to roast!
http://www.productmarkethit.com
I used Unicorn Platform to build this, and it's a first draft. There are a lot of things about it that i'm not happy with so far.
We're spending all our time on the phone to accelerators etc, so need to devote a bit more time to LP design now!
But I want to start pushing this live within the week, so I need to get it improved very soon.
Trending on Indie Hackers
The headline and subhead may need some work.
At first glance, I wasn't sure what the landing page is trying to sell. "Guesswork" seems vague - guesswork at which stage of a new business? Then the subhead mentions a dashboard - which I'm still not sure how it will help me for my new business (assuming I'm the audience), this person may have a lot of dashboards to look at on a day-to-day basis already. The valuable offer to a new business is only mentioned before the fold would be "data-driven insights", which at this point the offer is still not as clear.
Only after I scroll to the bottom, I realize that this may be something for startup incubators/accelerators to help them with measuring the success rate of the cohort(?), and perhaps also how they can allocate their resources to achieve a higher rate of success. (Initially, I thought PMH is for new business owners)
Clarity trumps persuasion. You may want to make these points clear before the landing page fold - what the page is about, "what's in it for me" for the audience so that they are interested to find out more and follow through what you have to say for the rest of the page.
Good luck!
This is great, thanks!
I'm particularly interested in your thoughts about how to make it clearer that it's for programmes, and not startups. Definitely want to hit that "clarity"!
Any suggestions for new potential wording or headlines for that first pane?
I think a typical/simple SaaS format headline could be "We Help [who] to [solve a problem]/[achieve their goal/aspiration]", "We Made [problem] for [who] [benefits] or "[solution] for [who]'
Personally, I prefer the 1st format as not many landing page visitors will resonate with the solution just yet at the beginning as they may not have realized the problem that they are facing.
In this case, it could be "We Help Startup Accelerators to Measure the Unmeasurable" - but this is still not clear enough (what is unmeasurable?) or "We Help Startup Accelerators to Improve the startup success rate", or to "make startup cohort management easy and transparent" etc. I'm just making all these up as I type
But what truly matters is to identify the problem that TRULY matters to your target segment(once identified). Describe the problem on the landing page so that it resonates with them, and they will be incentivized to look further and listen to you to see how you can help them.
My two cents. Hope this helps!
Great insight, thanks!
And yes, identifying the true problem is the key (as it is for all startups!). Still nailing that down, but I think I'm going to have to split test a few different wordings across a few different niches within the space.
It's looking good, maybe some sections/colors to dived each section while adding some space between them could make it more visual.
On the "Want better reporting, and more successful startups graduating your programme?" section (above the footer) I think there is a "1+1=3 effect" , there is the card inside a blue box, the space between the card and the blue box feels like another element on the screen... maybe by make the card blue and its text white could work, of just the white card with box-shadow 🤷🏻♀️
Here is a link of Really cool illustrations resources just in case you need some, cheers 🍺
This is really great feedback, thanks Victor!
Landing Page design is not one of my "key skills" ;-)
And thanks for the resources, too!